Adding links in Adobe Express allows you to direct viewers to websites, landing pages, social media profiles, registration forms, online stores, portfolios, and other digital destinations. Links are especially useful in web pages, presentations, interactive documents, marketing materials, and call-to-action buttons.
Adobe Express supports hyperlinks in several project types, although the exact process depends on whether you’re working with a webpage, PDF, presentation, or graphic design.
In this guide, you’ll learn how to add links in Adobe Express and where hyperlinks work best.

Quick Answer
To add a link in Adobe Express:
- Open your project.
- Select the text, button, or object.
- Choose the Link option.
- Enter the destination URL.
- Save the changes.
- Publish or export the project.
The linked element will direct users to the specified web address when supported by the export format.
Why Add Links?
Links help users take action.
Common destinations include:
- Business websites
- Online stores
- Registration forms
- Booking pages
- Social media profiles
- Portfolios
- Blog posts
- Contact pages
A well-placed link can significantly improve engagement and conversions.
Types of Projects That Support Links
Adobe Express supports hyperlinks most effectively in:
Web Pages
Interactive Adobe Express websites.
Presentations
Certain presentation exports may preserve clickable links.
PDFs
Clickable links may be retained depending on export settings.
Buttons
Buttons often support linking in webpage projects.
Step 1: Open Your Adobe Express Project
Sign in to Adobe Express and open the project where you want to add a hyperlink.
Examples include:
- Web pages
- Presentations
- Marketing materials
- Interactive content
Step 2: Select the Element
Choose the object you want users to click.
Common options include:
Text
Examples:
- Learn More
- Visit Our Website
- Register Now
Buttons
Buttons often create stronger calls-to-action.
Images
In some project types, images can function as linked elements.
Step 3: Locate the Link Option
After selecting the element, look for:
- Link
- Hyperlink
- Add Link
The exact location varies depending on the Adobe Express project type and interface version.
Step 4: Enter the URL
Paste the destination address.
Example:
Use complete URLs whenever possible.
Good Practice
Include:
https://
to ensure proper functionality.
Step 5: Apply the Link
Click:
Apply
or
Save
The selected element now contains a hyperlink.
Step 6: Test the Link
Always test hyperlinks before publishing.
Verify:
Correct Destination
Ensure the URL opens the intended page.
Proper Formatting
Check for missing characters.
Mobile Compatibility
Confirm the link works on smartphones and tablets.
Adding a Link to Text
Text hyperlinks are common in:
- Educational content
- Marketing materials
- Business presentations
Example
Text:
“Visit Our Portfolio”
Linked to:
This allows users to click the text directly.
Adding a Link to a Button
Buttons often produce better click-through rates than plain text.
Example Buttons
- Buy Now
- Register Today
- Learn More
- Contact Us
Benefits
Buttons are:
- Easy to notice
- Mobile-friendly
- Highly clickable
Adding Links to Adobe Express Web Pages
Adobe Express web pages are one of the most effective places to use hyperlinks.
Common Uses
Link visitors to:
- Company websites
- Product pages
- Event registrations
- Social media accounts
Workflow
- Add a button or text element.
- Assign a URL.
- Publish the webpage.
- Test the published version.
Adding Links to PDFs
When exporting to PDF:
Possible Uses
- Brochures
- Flyers
- Reports
- Presentations
Clickable links may be preserved in supported PDF exports.
Always test the PDF after exporting.
Using QR Codes as Alternatives
Sometimes a QR code works better than a traditional hyperlink.
Adobe Express can generate QR codes that link to:
- Websites
- Forms
- Landing pages
- Social profiles
This is especially useful for:
- Printed materials
- Posters
- Flyers
Best Practices for Hyperlinks
Use Clear Call-to-Actions
Examples:
- Download Now
- Learn More
- View Portfolio
- Start Free Trial
Keep URLs Relevant
Ensure the destination matches user expectations.
Test Before Publishing
Broken links reduce trust.
Use Buttons for Important Actions
Buttons typically attract more attention.
Avoid Too Many Links
Focus users on the most important action.
Common Linking Mistakes
Broken URLs
Always test links.
Long, Ugly URLs
Use clean and memorable destinations when possible.
Weak Call-to-Actions
Generic phrases such as “Click Here” are less effective.
Linking to Irrelevant Pages
Users expect the destination to match the context.
Forgetting Mobile Users
Test all links on mobile devices.
Examples of Effective Links
Business Website
“Learn More About Our Services”
Event Registration
“Reserve Your Spot”
Product Promotion
“Shop the Collection”
Educational Resource
“Download the Study Guide”
Portfolio
“View My Work”
These calls-to-action clearly communicate the benefit of clicking.
Adobe Express vs Traditional Website Builders
Adobe Express supports basic hyperlinking for:
- Web pages
- Interactive content
- Marketing materials
Traditional website builders provide:
- Advanced navigation
- Internal linking structures
- SEO management
- Multi-page websites
Adobe Express focuses on simplicity and ease of use.
Frequently Asked Questions
Can I add a hyperlink in Adobe Express?
Yes. Adobe Express supports hyperlinks in several project types, especially web pages and interactive content.
Can I link a button to a website?
Yes. Buttons are commonly used as clickable links.
Do links work in Adobe Express web pages?
Yes. Published Adobe Express web pages support clickable links.
Can PDFs contain clickable links?
Often yes, depending on export settings and PDF viewer support.
Should I use a button or text link?
Buttons generally attract more attention and encourage more clicks.
Final Answer
To add a link in Adobe Express, select the text, button, or supported design element, choose the Link option, enter the destination URL, and save the changes. Hyperlinks are especially useful in Adobe Express web pages, presentations, PDFs, and marketing materials, allowing viewers to quickly access websites, forms, online stores, portfolios, and other digital destinations with a single click.






